Friday - Sep 22, 2017

How Can SEO Help Your Business?


If you are new to the world of websites and online business, you may be finding it tricky to negotiate the various acronyms and jargon relating to the industry. If you have seen the term ‘SEO’ but are not sure what it means, or you don’t know how SEO can improve your business, we can help you out

What is SEO (search engine optimisation)?

A Guardian article explains how SEO is the process of improving your search result rankings. It goes on to explain that search engine optimisation is vital for any online business, making a company more visible and available to customers and thereby increasing traffic and sales. The aim of SEO is to rank your website near the top when people search for companies and websites via search engines; for example, if you own a fashion shop in Leeds, your website should be near the top of the results when customers Google ‘clothes shop Leeds’.

How can you improve your SEO?

One of the main ways to improve your SEO is to look at keywords. If we take the same example as above, the website for a clothes shop in Leeds should contain the words ‘clothes’ ‘fashion’ ‘women’ ‘dress’, and so on. Each word should be repeated multiple times throughout the website, such as in titles and product descriptions; however, the Economist states that keywords are not the only way to help your SEO, as creating interesting content that people want to share is the way forward.

Who can help you?

It can be useful to employ a professional web marketing company to help with your SEO in Huntingdon, or wherever you are located, as this is something that can involve a good deal of work and maintenance. A successful SEO campaign needs detailed investigation, analysis and ongoing monitoring and management, which is why employing a company such as Polar the web people who provide SEO in the Huntingdon area can be a good idea. If your website is going to need a lot of time and attention, you may need to spread the workload; in addition, it can often be a good idea to get advice from a professional.

If you can utilise these hints and tips, your website will be heading up Google’s rankings in no time.