Today everybody is working on the virtual aspect. Whether a product, service, website or any platform; everybody wants to ensure effective, relatable and professional design. The role of designers is getting much important these days. A designer is an expert who specialises in forming visual designs by making use of software so as to put across the message to be conveyed via a product, website, service or a social networking page. It is the designer who is responsible for giving a visual appearance and feel to what a company wishes to promote tempting customers’ interest. These designers are expected to work and cooperate with the advertising, product designs, content and UI teams.
When you recruit for the role of designers, it would be helpful to use design aptitude test. The test would evaluate the designing calibre and potential of the candidate. How equipped he or she is to perform the tasks and whether or not the candidate can match up with the standards of the designing industry. The test would give you a deep insight of the candidates gathered for the designing roles. Remember a design plays a critical role in every aspect of your business today. You cannot simply have anyone for taking up the designing tasks and carrying them out. If the design strategies are not effective and efficient; it would be a downfall for your business. The way you run the business and it is your responsibility to make the most of your resources; in the same way, it is the responsibility of the designer to take care of the designing aspects.
Is design just a ‘design’?
A design is not purely aesthetic, nor entirely analytical and functional. When you consider the design of your platforms or projects, you must think about how every single thing fits together in harmony. Many people might call this a holistic approach, but it is really the only practical way to approach design issues. The design is not just the looks but a lot more is there in it. Design can have a lot of impact on people’s lives – and it is up to all of you to make sure it is a positive one.
When you run an organization, right from the products, services, website, banners to logos; everything has a design. But when you talk about the specific areas; there are subheadings and so on. There is a rich hierarchy that is there. There are different designs that influence the audience and clients in a specific manner. If the design is not good, the entire program can go to a doom. How people see your business and what they expect from you; it all has to do with your design.
The role of a Designer in 21st century
The role of a designer in this 21st century is not simple and smooth. There are myriad of things that have to be taken into consideration. It is true that the designers have to do more than only design. You know in-house designers are getting more and more prevalent, and these can no longer work in separation. The point is that the more diverse the roles of the co-workers of a designer, the more diverse a person himself have to be in his designing tasks.
When it comes to designing, a designer is a leader and he is the performer. He has to take all the things in mind and he would be the one who would execute the design. After all, designing is not an easy affair. A designer has to take a hands-on approach for every single step of the design process. The person you choose for the designing role has to be proactive and don’t simply wait for the final decisions to come to him or her. Of course, it does not mean making all the decisions and bossing folks around. Rather, being a leader simply means guiding the other investors and carving their suggestions into something effective and usable. The point is that if there is a designer head in your organization, he has to lead the designing department. He cannot be present everywhere and hence he has to create a bar that has to be qualified by all the designers working under him or her.
He should be agile
The designer you are planning to recruit should be agile by nature. It means he or she should have the craving for learning new things. The individual should have the enthusiasm to work on his skills and learn new things. The designer has to be alert at all stages of working. If there is a specific change abruptly the designer has to act spontaneously and here his agility would help him significantly. Agility is something that keeps the individuals intact with the changing trends.
Research and work
Once you assess the designing aptitude of the candidate’s right at the time of recruitment, you don’t get confused about anything. You are always ready to do the things that you can do. You can do a lot of research and work accordingly. The way you do research and evaluation of your candidates for a specific designing role; you have to make sure that the candidate you are recruiting is as determined as you are. He should be ready to do research and does extensive work as and when the need arise. Of course, when a test examines the candidates during the recruitment procedure, they get assessed in the best manner. The tests make sure that the candidates are well equipped with information that they are supposed to have.
Taking a stand
Then you have to look into the decision making and other traits of a candidate too. If the designer you pick who is working as per what everybody is saying; it might be ineffective for your organization. In such a condition he or she might not be making use of their skills and knowledge. The point is to be as effective and professional as one can. If your designers have the tendency to take stand for what they feel to be right; it would be good news for your business. After all, they should defend the designs and ways of designing that they support.
So, assess the candidates before you pick them for the designing role.