The Importance Of Branding For Small Businesses November 27, 2014 | 0 comments | 4463 viewson Business There’s a common misconception among small business managers and proprietors that branding is a nice-to-have add on; something that will evolve and assume greater importance as the business grows; something that only the bigger players need to worry about. Sadly, this mind-set is a recipe for failure. Branding is the vital tool that gives you …