The marketing business has received a blessing with the coming of Neurosense consulting into existence since 1999. This company has been catering to commercial clients, who intend to know, what their consumers think about their products. The speciality of Neurosense lies in the fact, that they teach their clients how to conduct non-conscious tests on their consumers.
These tests are done mainly, in order to know what the actual feelings of the consumers are, on using their products, as well as, to help the companies in engaging their consumers emotionally to the same. These tests that are conducted online are extremely flexible, in terms of comprehension and the language used according to the country.
Covering every aspect of marketing strategy, Neurosense does not just cater to established companies, but fishes in emerging companies too. The online tests conducted, work at the subconscious level of a consumer, thereby, helping the company to acquire the hidden product biases of the respective consumer.
With the efficient help of coach like Susan J. Strating,Neurosense has carved a place for itself as the ultimate advisor among the giants of marketing business. With a bachelor’s degree in Psychology and master’s in Education Administration, Susan expertises in employee communications, coaching, performance management, development, training and succession planning. She has worked with leading brands like HP.
The aim of Neurosense is not just limited to understanding the consumer’s emotions and biases, but also teaching the companies successful techniques of packaging new products, designing them, putting to ad tests and marketing. This company has taken marketing researchers to new heights, by offering them functional MRI and a whole range of biometrics when need arises. It aims at providing fully scientific methods to satisfy its clients, according to their individual requirements.
Prediction of consumer behaviour and implementing them accordingly, on the products, is definitely the key to success in marketing. However, the review on any product, based on their consumer’s verbal verdict alone is not sufficient. In order to understand the deep rooted real feelings of consumers, it becomes mandatory for companies to be able to get the actual emotions of their consumers. This is the work that Neurosense consulting has taken upon itself. The successful and complete support of coach such as Susan J. Strating, Neurosense has taken over the world marketing companies as their sole friend, philosopher and guide.
Renowned marketing companies like McDonalds, Coca Cola, P&G, L’Oreal, GSK, BBC, Heinz, and many more, have fully trusted this company, for providing them with the best marketing strategies and thus helping them attain the highest ranks in the world market.
In a way, Neurosense is a friend of the consumer too. The subconscious tests of the consumers, guide the producers to mould their products according to the likes and demands of the consumers, thus leading to the creation of consumer friendly products and goods. Products that are better and make the consumer happy emotionally engaging them to the product.