Electronic marketing now runs the world: because everyone has their focus glued onto some gadget, most usually their Smartphone or tablet. People now trust and use electronic media more than print media. Every time you hear about a new restaurant or shop, you quickly run to the internet in search of online reviews and to check out their website.
With the electronic explosion, the masses have found ways to run away from advertising – changing the station during ads, fast-forwarding on DVR, reading online versions of magazines and newspapers etc. – not very good news for the advertisers though.
It’s, however, readily acceptable for technology to extend its reach into our errands and shopping trips; it’s everywhere else after all, and this is why digital signage has made such an explosion as an alternative to print and other forms of conventional advertising channels.
Comfortable for the Average Tech-savvy Customer
Technology has changed everything: including consumer shopping habits, leading to an enriching and sophisticated experience. The internet is the main opinion leader now; it’s where consumers run to determine what purchasing decisions to make.
Because of this comfort with digital content, business owners’ interests will be best served by embracing digital solutions for advertising instead of spending millions in campaigns that are being proactively avoided by consumers.
Digital signage can be said to be one of the flexible, yet dynamic, communication media that a business can integrate in its operation. It enables better connection, and costs less than, or just as much as, what was originally budgeted for, except with the ultimate level of sophistication and flexibility – a digital interface that is not only attractive and eye-catching, its’ more effective in driving business goals.
Benefits of Implementing Digital Signage in a Business
- Direct Communication
Retail store digital signage is an important medium through which to communicate important messages on products and services. You can connect with shoppers by conveying the most appropriate messages, taking into account location within the premises, target consumers and time of day. Customers can be made aware of certain facts pertinent to making business decisions – 90% of which are made following influence of some factor in the buyer’s environment.
- Control and Modification
Consider the days before digital signage: flyers and posters had to be printed out for every item of news the store had, and these had to be strategically displayed – put up and taken down every so often depending on the current offers. It was tedious work, and it cost more because once resources were directed at a certain promotion, they couldn’t be redirected elsewhere at the end of said promotion.
Retail digital signage provides a better option: all advertisements and infomercials can be shot through the same display screens, seamlessly changed according to time of day, focus of consumers and location. The business can utilize free digital signage templates to make convincing presentations and influence consumer decisions indelibly – consumers would be more likely to remember a compelling presentation rather than some flyer someone handed them.
Ultimately, results will be seen in the increase in cross-sales and up-sales, as well as improved customer experiences and a high return on investment. If you’re looking to reduce your advertising costs and gain more for your input, then retail digital signage is the way to go, regardless of what business you’re in.
