If you are an ambitious entrepreneur who wants to utilize the potential of social media to sell your brand products or services to your target audience, then you need to focus your attention on Instagram. This popular mobile photo-sharing application is fast becoming one of the sought-after platforms for youngsters to interact with people they know on the internet. Today, it has almost 800 million active monthly subscribers who share approximately 40 billion snapshots, videos and another form of visual content on this channel on a daily basis. This is a huge market for you to exploit in your attempt to gain the competitive edge over other similar establishments in this environment.
Factors you need to consider when formulating an effective Instagram marketing strategy
As with other marketing platforms, you need to come up with an effective strategy to exploit the potential of Instagram in your attempt to boost your organization’s sales and bottom-line revenues. After all, you cannot expect to take photos of your products, sit back and hope to achieve the success you desire. It involves identifying who constitutes your target audience in the market and coming up posts in the form of eye-catching snapshots of what you are selling the general public to upload on your website. Then you need to measuring the effectiveness of your campaigns to ensure the whole exercise is worth your time, money and effort. Experts specializing in this field point out you need to consider the following three important factors when it comes to formulating such a strategy:
- Ascertain what your overall business objectives
Even before you start coming up with an effective strategy to utilize the potential of Instagram to market your products you need to ascertain what your overall business objectives are. This is the only way you are going to attract potential Instagram followers to products or services you are offering to sell to the public. What can this popular social media platform allow you as an entrepreneur to do which others cannot?
- Come up with an effective content strategy
The visual and written content you upload on your business profile needs to be the core of the marketing strategy you formulate.Some business-to-customer (B2C) organizations focus on going out of the way to highlight to their customers how their products or services are a class apart in the marketplace. By the requirements of your target audience and overall objectives, you need come up with a plan to upload an appealing photo that can help you build your client base.
- Determine your content calendar
To maintain an active business presence on this social media networking platform, you need to determine the right time to upload the visual content you prepare for your clients. At the same time, you need to determine the frequency with which you will post such snapshots and videos to ensure maximum engagement.
Instagram is an effective platform to market your brand products or services to your target audience. However, you need to keep in mind the above three factors when formulating an effective strategy to use this social media networking channel to your advantages. This will help you to achieve your business goals by boosting sales and bottom-line revenues.