Development of an app is a back-breaking and cost intensive process, so chances are that more aggressive strategies will be required to get the most out of your app. A good app can be like Noah’s ark for any small business owner, while a bad one will be redundant, at best. Before you plunge into this field, take some time out and research. And what could be a better starting point than this incredible small business owner’s bible for app development, read on!
- Taking Advantage of Deals and Location Features on your App
An app can benefit from the use of localized deals, offering core services at a special price for limited customers. A “Check In” feature, ala trending apps like Zomato/Facebook, is a great way of ensuring direct contact with potential customers. To facilitate this, be sure to include a location feature that provides one-touch call services as well as GPS navigation to minimize hassles.
- Special Promotional Benefits within the App
To promote the use of the app, consider promotional events that give discounts or unlock special features of the app. For example, a small business owner may benefit from the use of a promo-code that offers free delivery/pickup for those who use only the app to purchase goods. It drives up sales and generates interest at the same time.
- Facilitate Mobile Payments
While there are still users who shy away from using mobiles for payments, e-wallets are all the rage right now. By integrating different payment methods within your app, you can unleash the full potential for your business. IntuitGoPayment, is a great example of how to implement this strategy.
- Make the App different from the Website
The easiest way to generate traffic is by offering features on the app that aren’t available on your webpage or on-site store. The important thing to remember is that apps serve a niche audience, and they must be fully able to satisfy a unique need, like live IM support, coupons on purchases, etc. Without that, the app may as well have been not created.
- Wield the Power of Social Media
Most users do not like creating a special account for every website, which is why an easy sign-up option through Google+ or Facebook is a great option for apps. Promotional events which offer extra benefits on “Sharing” or “Liking” the app on Facebook, for example, is a great marketing strategy as well.
We’re sure you’ve had some valuable, unpleasant, lucky, expensive, and empowering lessons learnt in your app development efforts; submit your story right here; we’d love to hear from you.