Thursday - Apr 26, 2018

Mobikwik – A Revolution In Online Recharge and Mobile Payment


The value of the mobile industry of India currently stands at an approximate value of Rs. 2,000 crore. MobiKwik is the fastest growing mobile payment organization in India. MobiKwik Wallet can now be used to pay for even your bus ticket reservations on India’s largest bus ticketing company, yes it is redBus. All the MobiKwik Wallet users, who make their transactions on the mobile website and the mobile app of RedBus, can also avail 5 per cent cash back.

MobiKwik is the first mobile consumer Wallet company in India to have added online as well as mobile shopping to its existing list of services such as recharge for prepaid as well as post-paid mobile, the television and DTH recharges, recharges for data cards and the bill payments for both broadband as well as landline phones, gas, electricity and insurance.

Most of the E-Commerce merchants in India offer almost 100 different payment options, which make it extremely confusing for the user and also makes the experience very inconsistent. All the Users are required to make numerous steps to successfully make an online payment, which also results in low-payment success rate as well as buyer unconcern, specifically on mobile devices.

The MobiKwik Wallet also enhances the online recharge and mobile payment experience by permitting users to add money to their prepaid Wallet with the help of Net Banking, Debit card, Credit card and Cash Pay once and then use their Wallet for numerous transactions in only one click.

The strategy of Mobikwik Company for merchant acquisition is extremely unique and offers a great deal of winning scenario. They are growing constantly and any business which goes live with the Mobikwik Wallet has the visibility with their user base of nearly 5 million today. This in itself is a huge value proposition especially to all the new online merchants. But most importantly, it takes absolutely no time for a merchant to go live on the MobiKwik wallet because they provide merchants with SDKs for the three main platforms that they can plug in to their own mobile app.

MobiKwik has now become India’s fastest growing mobile wallet player which was announced after reaching the One million downloads milestone for their mobile wallet App on the Android platform. This made MobiKwik the first consumer wallet company to be able to achieve this milestone in its category.

The company attributes this rapid growth of the App to the ease of use, the convenience and the security. MobiKwik’s Android App has also consistently been highly rated for being very simple to use, super fast and light.