The key to being successful in MLM is recruiting. Of all the MLM tips out there, the most powerful ones teach you to be a better recruiter. A lot of MLM recruiting tips focus on the ‘warm market’, in other words friends and family. But most people don’t know you, and friends and family are only so interested in joining your network. If you really want to be successful in MLM, focus on recruiting from the cold market – people you don’t know. Below are some recruiting tips to help you do just that.
Learn Marketing
Being successful in any business means letting people know what you offer. In today’s digital marketing world, positioning yourself as an authority through content and social media is key. Not sure where to start? Click the following link to learn more information on a variety of MLM recruiting tips.
Say Less to More People
To be successful in cold market recruiting, it’s crucial to talk to as many people as possible, and that means saying less to more. Don’t explain the details of your compensation plan to someone you’ve just met. They might not care, which means you’ll put them off and waste your time. Focus on crafting your elevator pitch and learning to gauge when people are interested in your offer.
Multi-level marketing (MLM) is a marketing strategy in which the sales force is compensated not only for sales they generate, but also for the sales of the other salespeople that they recruit. This recruited sales force is referred to as the participant’s “downline”, and can provide multiple levels of compensation. Other terms used for MLM include pyramid selling, network marketing, and referral marketing. According to the U.S. Federal Trade Commission (FTC), some MLM companies constitute illegal pyramid schemes which exploit members of the organization.
MLM is one type of direct selling. Most commonly, the salespeople are expected to sell products directly to consumers by means of relationship referrals and word of mouth marketing. MLM salespeople not only sell the company’s products but also encourage others to join the company as a distributor. Companies that use MLM models for compensation have been a frequent subject of criticism and lawsuits. Criticism has focused on their similarity to illegal pyramid schemes, price fixing of products, high initial entry costs (for marketing kit and first products), emphasis on recruitment of others over actual sales, encouraging if not requiring members to purchase and use the company’s products.
Don’t Be Discouraged by the Numbers
Even the most successful MLM recruiters only close 20-30% of people they meet. That means 7 or 8 out of 10 people say no to the best in the business. Learn to accept rejection as you’re saying less to more people, and you’ll find those few people who want what you’ve got.
The best MLM tips out there won’t help if you’re not out there successfully recruiting. These MLM recruiting tips will help you close more people by focusing on the huge cold market of people you don’t know. Now get out there and close some deals!