Paid search advertising is popularly called PPC or Pay Per Click is considered to be a vital component for generating quick leads for developing the business. It also represents ‘digital handshake’ between the organization and the buyer who seeks services or products by using keywords for finding them in the search engines.
Ways by which the Online marketing agency can carry out PPC campaign
Several factors are present that contributes towards the success of the PPC campaign. However, it would be worth understanding the essential basics and best practices, since it always is to be a time tested marketplace for generating quick leads for the business. While hiring an agency, there are some essential aspects to know.
- Keywords: It needs to comprise all phrases and words that are used for finding the business, the website or the products. Besides having ‘core’ single-word keywords, the list also needs to concentrate on actual products and make use of the long tail keywords. Such keywords types are sure to bring the business higher quality of traffic and competition for the keywords are sure to be much on the lower side.
- Designing the landing page: These are regarded to be similar to mini websites that are specifically used for creating lead capture through phone calls or emails using racking number for services and products. The content needs to comprise of targeted keywords from the campaign. Keyword should be used in excess to destroy readability. For driving conversions, the landing page needs to have a cleaner layout, comprise of short videos and relevant photos and to prominently display the phone number at bottom and top of the page along with call to action. Also, the landing page is to be specific to the service, special offers stated in the text ad, products and also to be rich in similar keywords thereby helping to bring the potential customers to the site.
- Site design: Is the site prepared for receiving traffic generated or would the individual be wasting the money? There are some basic considerations to make, like is the phone number easily viewed on top of each page, same place. Digital marketing does have several proven best practices, especially when website design is concerned or the landing page design, in regards to PPC campaign.
- Text ad copy: One should ensure to have the keywords carefully included in the ad, along with unique selling proposition, which is something that makes the business special. Since vanity phone numbers have become outdated, one can make use of click to call numbers and a link so that the mobile phone users can dial the business number from text ad.
- Quality score landing page: It is regarded to be a complete topic altogether having numerous contributing variables. Every search engine has proprietary formula in place termed Quality Score to decide when and where the ad is to run and the price.
There are also other aspects that need to be checked with the professionals. It needs to be understood that only a qualified and experienced online marketing company can make a huge difference to the business